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Budgets and performance analysis

A budget is a plan expressed in numbers. Its value does not show on the day it is approved, but every time it is compared with actual results and someone asks: why did we differ?

Chapter 1 · Lesson 3 of 510 min readBeginner level

What ruins budgets most is that they are prepared to be approved and then forgotten. A budget that is not compared with actual results every month is not a management tool — it is an archive document.

1 The operating budget chain

1
Sales

Always the starting point

2
Production

Sales + closing inventory − opening

3
Purchases and wages

What production requires

4
Expenses

Operating, selling and administrative

5
Cash budget

Receipts, payments and their timing

6
Pro forma statements

Expected income and financial position

A linked chain — an error in the sales estimate travels into everything after it

Do not forget the cash budget

An excellent profit budget does not mean sufficient liquidity. The cash budget reveals when cash comes in and goes out, and it may show a shortfall in one particular month even though the full year is profitable.

2 Static and flexible budgets

Comparing actual results with a budget built for a different volume is an unfair comparison. The answer is the flexible budget: recalculating the budget at the actual volume before comparing.

One fair comparison and one unfair

The budget was prepared for 4,000 units and actual output was 4,600 units. The standard variable cost is SAR 120 per unit and fixed costs are SAR 240,000.

ItemStatic budget (4,000)Flexible budget (4,600)Actual
Variable costs480,000552,000561,200
Fixed costs240,000240,000246,000
Total720,000792,000807,200

The wrong reading: “we overran the budget by SAR 87,200!” — unfair, because much of the increase is simply the cost of producing more.

The right reading: the true variance = 807,200 − 792,000 = SAR 15,200, of which 9,200 sits in variable costs and 6,000 in fixed costs — and that is what deserves investigation.

3 Reading performance variances

VarianceThe question it asksPossible causes
Sales volumeDid we sell more or fewer units than planned?Market · competition · a marketing campaign
Selling priceDid we sell at a different price than planned?Discounts · customer mix · market conditions
Variable costsDid we spend more per unit?Supplier prices · waste · efficiency
Fixed costsDid we overspend on fixed expenses?New hires · emergency maintenance · rents

A budget is a tool, not a weapon

When variances are used to reprimand managers, everyone learns to set lenient budgets that are easy to beat. The budget then becomes an annual performance instead of an honest plan.

4 Methods of preparing a budget

MethodThe ideaWhen does it fit?
IncrementalLast year’s budget plus a percentage increaseStable activities · fast, but it carries slack forward
Zero-basedEvery line is justified from zeroWhen costs need deep control
RollingA new period is added as each period endsFast-changing environments
ParticipativeDepartment managers take part in preparing itRaises commitment but needs discipline

Lesson summary

  • The budget starts from sales and ends with pro forma statements, and it is incomplete without a cash budget.
  • Compare actual results with a flexible budget at the actual volume, not with the original budget.
  • A variance is a question about causes, not a means of blaming a manager.
  • Each method has its merit: incremental is fast, zero-based is deeper, rolling is more flexible.
  • Involving managers raises commitment to the budget and makes it more realistic.

5 Test yourself

Three quick questions

Choose the answer you think is correct — the result appears immediately.

1. Output was 4,600 units and the budget was built on 4,000. What should actual costs be compared with?

2. A company’s budget shows a healthy annual profit, yet it failed to settle an obligation in March. What was neglected?

3. What is the drawback of an incremental budget?

Sources and review: budget preparation, the flexible budget and variance analysis as settled in the managerial accounting literature. The figures are illustrative. Last reviewed: September 2026.